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Samsung Design Europe, London, United Kingdom
Hyuntaik Lim is the director at Samsung Design Europe (SDE), a London based creative desgin office specialised in European, story-led industrial design. He leads and develops projects across all categories of Samsung electronics. Hyuntaik established a design language with Samsung design centre when he was working in Samsung design HQ, Seoul. Hyuntaik started working at Samsung in 1996. He took a sabbatical to work for Ideo in Palo Alto between 2003 and 2004. Whilst studying his Master’s degree at the Design Academy Eindhoven, he founded and ran a design studio with Korean government support. He then moved to London and joined SDE as creative lead in 2009. Since 1999, Hyuntaik won more than 35 international awards including the iF DESIGN AWARD. (March 2016)