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Marketing Consult, Düsseldorf, Germany
Florian Wecker (born 1970) studied business management at the Universities of Regensburg and Düsseldorf. From 1999, he was employed at BMW AG in the Brand and Corporate Strategy Department. At the same time, he completed his PhD in the Marketing Department at the University of Siegen in 2003. From 2004 onwards, he worked on brand strategy at Audi AG in Ingolstadt. Florian has been self-employed as a corporate consultant in the field of marketing, with a special focus on strategic brand management, since 2006. In the Foundation for the National German Sustainability Award (Stiftung Deutscher Nachhaltigkeitspreis e.V.), he is responsible for finances, partner acquisition and care and the cooperations for the brand assessment of the award. (October 2015)