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TATIN Communications Management GmbH, Zurich, Switzerland
Ruedi Alexander Müller-Beyeler (born in 1954) completed an engineering degree at the Federal Institute of Technology in Zurich (ETHZ) in 1978, and subsequently worked as corporate and brand identity consultant at Interbrand Zintzmeyer & Lux. In 1990 he founded Nose Design Intelligence, and was the firm's CEO for 15 years. He was appointed as a partner at Pleon in 2006, and since 2007 has been a partner in the Vaccani, Zweig & Associates consulting firm, with responsibility for brand strategy and design management. Müller-Beyeler is President of the Council of the Zurich School of Art and Design. (2007)