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Lendas Gaúchas / educational/promotional

Lendas Gaúchas
Lendas Gaúchas

A project designed to promote local folklore for Rio Grande do Sul, and targeted towards young and adult audiences. It comprises the visual identity, a set of icons and a product line. The ten most important legends were selected and told to children who, in turn, were asked to draw them. The idea was to encourage them to express the legends in a spontaneous manner. Based on the drawings, a concise design was achieved for each icon. The product line uses the colors of the state flag, and encompasses notebooks, posters, t-shirts, key chains, stickers, a book detailing the legend’s story, and a set of toy-arts.

University

Universidade Federal do RS

Universidade Federal do RS
Porto Alegre/RS, Brazil

Design

Rafael Wagner Poloni

Rafael Wagner Poloni
Porto Alegre/RS, Brazil

Rafael Wagner Poloni, Eric Pautz and Grazielle Portella