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Bring Your Bag Back / campaign concept

Bring Your Bag Back
Bring Your Bag Back

Plastic bags are everywhere. Each year there are 5.3 billions of these bags in circulation in Germany. The average usage of a plastic bag is just 30 minutes. What a waste. My goal is to inform people of this flood of plastic and fight against it. I have developed a concept in which plastic bags are used as a currency and a resource for new products. With the slogan BRING YOUR BAG BACK and in collaboration with the initiative "we are what we do" and retail businesses, an extensive mutimedia-based campaign informs in detail about the problem and prompts consumers to rethink their usage of plastic bags and act consciously.

University

Hochschule Anhalt

Hochschule Anhalt
Dessau-Roßlau, Germany

Design

Julia Ettlich

Julia Ettlich
Brandenburg an der Havel, Germany

Julia Ettlich