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SAMSUNG Smart TV / Smart TV logo guide

SAMSUNG Smart TV
SAMSUNG Smart TV

Discipline: Communication

Discipline: Communication

“SAMSUNG smart TVs are like a magic box because they are an evolving box containing various contents.” To deliver this design concept, we broke away from a general guide format on the use of the basic system and applications. Instead, we created a manual that enables consumers to make appropriate use of the SAMSUNG smart TV logo based on interesting, various experiences, in consideration of user experience. We also enabled consistent visual communication across various forms of media.

Client / Manufacturer

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Min-sung Kim, Su-mi Park, Jin-sun Kim

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