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SK Telecom, T.um / Ubiquitous Museum

SK Telecom, T.um
SK Telecom, T.um

Discipline: Interior Architecture

Discipline: Interior Architecture

T.um, SK Telecom’s ubiquitous museum, enables visitors to experience SK Telecom's telecommunications technology and services, while offering business support for its partner firms to help them seize ICT market opportunities. T.um is designed to provide visitors with a unique and individualized tour using a smartphone tour device that automatically analyzes input information to figure out each visitor’s personal preference. Throughout the tour, the device shows an evolving image on its screen, reflecting the visitor’s movement and choice behavior, to seamlessly connect the visitor to T.um.

Client / Manufacturer

SK telecom

SK Telecom
Seoul, South Korea

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Design

SK telecom

SK Telecom
Seoul, South Korea

Brand Management & Communication Team

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Design

SK Marketing & Company

SK Marketing & Company
Seoul, South Korea

Design

CA PLAN Co., Ltd. & Hyundaicard

CA Plan
Seoul, South Korea

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Design

Neoact

Neoact
Seoul, South Korea