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Bauwerk Parkett / Brand design

Bauwerk Parkett

Discipline: Communication

Discipline: Communication

From parquet producer to parquet experience
The goal is the change from production-driven to market-driven communication, from B2B to end consumer communication. Not only the product but also people's life on and with the product is in the focus. Bauwerk helps people consciously create and shape their living space.
The new Bauwerk design reflects this new orientation and consequently sets the stage for the high-quality parquet experience. And this across all media: shops, Internet, magazine, catalogues, packaging, trade shows, events, signage, vehicles, stationery etc.

Client / Manufacturer

Bauwerk Parkett

Bauwerk Parkett AG
St. Margrethen, Switzerland

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Design

SNK Identities AG

SNK Identities AG
Zürich, Switzerland

Armin Niederberger (Managing Partner), Oscar Todeschini, Stephan Egloff (Strategy), Carsten Scholtysik, Alexander Meyer (Design), Clau Isenring (Copy)

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