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From parquet producer to parquet experience
The goal is the change from production-driven to market-driven communication, from B2B to end consumer communication. Not only the product but also people's life on and with the product is in the focus. Bauwerk helps people consciously create and shape their living space.
The new Bauwerk design reflects this new orientation and consequently sets the stage for the high-quality parquet experience. And this across all media: shops, Internet, magazine, catalogues, packaging, trade shows, events, signage, vehicles, stationery etc.
Bauwerk Parkett AG
St. Margrethen, Switzerland
SNK Identities AG
Armin Niederberger (Managing Partner), Oscar Todeschini, Stephan Egloff (Strategy), Carsten Scholtysik, Alexander Meyer (Design), Clau Isenring (Copy)