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BMW Magazin / BMW Magazine / B2C magazine: print / online / app

BMW Magazin / BMW Magazine
BMW Magazin / BMW Magazine
BMW Magazin / BMW Magazine
BMW Magazin / BMW Magazine

Discipline: Communication

BMW Magazin / BMW Magazine

Discipline: Communication

BMW Magazine is the starting point of multi-channel communication that is perfectly matched to the communication needs of its target group — BMW drivers and fans of the BMW brand. It uses a variety of analogue as well as digital communication channels. BMW Magazine in print form, the iPad app and the online version at www.bmw.com/magazine are closely integrated with one another and communicate their content in ways that are appropriate for each communication channel. The version for each medium is based on its own individual concept. As a result, the strengths of the respective communication channels are optimally utilized.

Client / Manufacturer

BMW Group

Bayerische Motoren Werke AG
München, Germany

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Design

ringzwei

ringzwei
Hamburg, Germany

Dirk Linke

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Design

HOFFMANN UND CAMPE X

HOFFMANN UND CAMPE X
Hamburg, Germany

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