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The annual report 2010 combines comprehensive and transparent reporting with brand-building image communication. The enclosed, lavishly illustrated report magazine takes the reader on a journey into the metropolis of Shanghai to Julia Liu, who together with her colleagues is opening up the Chinese market for Media Markt and Metro Cash & Carry. The printed report distinguishes itself by a varied and brand-typical design with many charming details such as original proof-sheets of own-label packaging of the sales divisions.