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Metro / Annual report 2010

Metro
Metro

Discipline: Communication

Discipline: Communication

The annual report 2010 combines comprehensive and transparent reporting with brand-building image communication. The enclosed, lavishly illustrated report magazine takes the reader on a journey into the metropolis of Shanghai to Julia Liu, who together with her colleagues is opening up the Chinese market for “Media Markt” and “Metro Cash & Carry”. The printed report distinguishes itself by a varied and brand-typical design with many charming details such as original proof-sheets of own-label packaging of the sales divisions.

Client / Manufacturer

METRO

METRO AG
Düsseldorf, Germany

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Design

Strichpunkt

Strichpunkt Design
Stuttgart, Germany

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