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The Wiesbaden based design company Stijlroyal had been instructed with the design of the book Dirndl by Edition Ebersbach. The publication of the authors Heide and Kathrin Hollmer illustrates the cultural phenomenon of Dirndl dresses, from the traditional Oktoberfest to modern creations of famous contemporary fashion designers. The book design bases on traditional elements such as the Fette Fraktur as headline font or traditional dirndl patterns as chapter dividers and on a very reduced layout. This contrast emphasizes the substantive dialectic of tradition and modernity.