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Xperia™ PLAY / Retailer e-learning

Xperia™ PLAY
Xperia™ PLAY

Discipline: Communication

Discipline: Communication

The Xperia™ PLAY is the first PlayStation™ certified smartphone: a fully-fledged Android™ smartphone with real gaming controls.
In the interactive product training the key features are explained to the retailers. In an entertaining way the retailer is informed about the phone's benefits and learns everything he needs to know to increase sales success.

Client / Manufacturer

Sony Mobile Communications

Sony Ericsson Mobile Communications
Lund, Sweden

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Design

hydra newmedia

hydra newmedia GmbH
Stuttgart, Germany

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