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0039 Italy / Home wear packaging

0039 Italy
0039 Italy

Discipline: Packaging

Discipline: Packaging

0039 Italy is an ambitious fashion brand in the high-priced segment, which has become well-known for its casual, playful designs. Since 2009, Peter Schmidt Group has developed the entire corporate design including the logo and now implemented it in a compelling high-brand and stylish way with the first packaging of the brand for the newly established category of home wear.
One focus was on reusability: the home wear packaging is not only beautiful and upmarket, but conveys the suggestive idea of a drawer which can easily be taken over as an own organization unit in the wardrobe at home.

Client / Manufacturer

FashionDirect

FashionDirect GmbH
Filderstadt, Germany

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Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

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