Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

UI for ɑ NEX-C3 / Camera shooting user interface

UI for ɑ NEX-C3
UI for ɑ NEX-C3

Discipline: Communication

Discipline: Communication

UI enabling even novices to experience the pleasure of taking pictures. The specialized vocabulary and complex displays involved in adjusting cameras to date has been a significant hurdle for users. Photo creativity eliminates this hurdle by representing the adjustment items as seven background gradation and color shade cards printed with colors and icons to enable selection even when the user does not understand the vocabulary. Card selection enables multiple combinations of effects that can be erased by simply canceling the cards. User sensibility allows the realization of individual photographic expression.

Client / Manufacturer

Sony, Japan

SONY Corporation
Tokyo, Japan

GO TO PROFILE
Design

Sony, Japan

SONY Corporation
Tokyo, Japan

Ayaka Tamura, Motoki Higashide

GO TO PROFILE