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NXCAM NEX-FS100EK / Digital camera recorder

NXCAM NEX-FS100EK
NXCAM NEX-FS100EK

Discipline: Product

Discipline: Product

Against the background of predicted increasing demand for “video advertising” in a variety of advertising media that have been supplemented by the genre of digital signage, Sony combined its twin assets, the high-resolution still image “α (alpha)” series and the pro video “NXCAM” series, to offer the ideal modular design camcorder capable of use in the field by pros, including for vertical shooting.

This highly complex digital camera by SONY features a perfect modular design. Notwithstanding its complexity, the flexible and compact camera has a clear layout in a somewhat rectangular format. A very appealing product that has earned an iF gold award.
Jury Statement
Client / Manufacturer

Sony, Japan

SONY Corporation
Tokyo, Japan

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Design

Sony, Japan

SONY Corporation
Tokyo, Japan

Shin Miyashita

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