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ɑ NEX-C3 / Digital still camera

ɑ NEX-C3
ɑ NEX-C3

Discipline: Product

Discipline: Product

With the use of interchangeable lenses, the design took seriously the features of a sophisticated camera enabling the user to take finer photographs and video images than previously possible.
On the other hand, beginners and the female market who were target users were also considered. And the incorporation of a grip form that undulates in flowing surfaces as part of the body creates a sense of advancement that distinguishes the design from camera design in the age of film.

This product with great attention to details features the possibility to switch between various lenses, which is of great interest for the digital camera market. Good gripping characteristics were taken into account in the design. A product we have been waiting for.
Jury Statement
Client / Manufacturer

Sony, Japan

SONY Corporation
Tokyo, Japan

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Design

Sony, Japan

SONY Corporation
Tokyo, Japan

Katsuhisa Hakoda, Miho Akita, Hajime Ogura

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