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Cyber-shot DSC-TX55 / Digital still camera

Cyber-shot DSC-TX55
Cyber-shot DSC-TX55

Discipline: Product

Discipline: Product

Without simply seeking a concentrated design that pointlessly sought to achieve the smallest and thinnest size possible, developers focused on a design that would appeal to the emotions, giving users a pleasure in using the product. Specifically, rounded curves contrast with the elaboration of the detailing of the keys and the surrounding area, which draws the line of sight, and the combination of hairlines and pear skin in the finishing of the aluminum grants the camera its own expression.

A smart little companion that easily fits in your pocket and lies smoothly in the hand. Not only does the design focus on a flat, linear form, but the user’s sense of touch was also taken into account.
Jury Statement
Client / Manufacturer

Sony, Japan

SONY Corporation
Tokyo, Japan

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Design

Sony, Japan

SONY Corporation
Tokyo, Japan

Kenzo Nakajima, Noriaki Takagi, Chiya Watanabe, Yui Yamaoka

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