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BRAVIA NX720 Series / LCD HD TV

BRAVIA NX720 Series
BRAVIA NX720 Series

Discipline: Product

Discipline: Product

The BRAVIA NX720 is a wide-screen Hi-Vision television fitted with Sony’s unique OptiContrast panel and an LED backlight. The design, featuring 0.7 mm hardened glass and a black lustrous frame, makes the image appear to float from a single black sheet. The aluminum stand with built-in speakers, now even more thin and compact, realizes both an appearance of lightness and excellent sound quality. No compromises have been made in terms of performance, while all elements that might impede viewing have been removed, in an attempt to pursue timeless next-generation television design.

This LCD HD television features an outstanding, accomplished design which is mainly expressed in the novel base frame. The television celebrates the base, creating an unmistakable design. A product with high recognition value that immediately attracts attention in the market.
Jury Statement
Client / Manufacturer

Sony, Japan

SONY Corporation
Tokyo, Japan

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Design

Sony, Japan

SONY Corporation
Tokyo, Japan

Shigeya Kuwao, Naoto Shimizu, Shimpei Hirano

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