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New Opel / Corporate Design

New Opel
New Opel

Discipline: Communication

Discipline: Communication

Opel’s new corporate design will be used globally in all communication channels. It reflects on Opel’s tradition, and its communication is directly on a par with clients. The new identity visualizes the new confidence of a brand, which has received multiple international awards for design, technology and innovation. A new face, a new attitude, a new tonality – confidently, the communication relies on three cornerstones. Simplicity: clarity and unmistakability in its message. Focus: one message, one element – for maximum effect. Pride: in innovation, design and the courage to tread its own path.

Client / Manufacturer

Adam Opel

Adam Opel AG
Rüsselsheim, Germany

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Design

Scholz & Friends

Scholz & Friends
Hamburg, Germany

Wolf Schneider, Jörg Sachtleben, Markus Daubenbüchel, Olivier Nowak, Désirée Denner

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