Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Die Taucheruhr / Diver’s watch in water pac

Die Taucheruhr
Die Taucheruhr

Discipline: Packaging

Discipline: Packaging

People who practice extreme sports are looking for that special something whatever they do – and they have to be able to rely on their equipment 100%. How can we communicate reliability and the advantages of a waterproof diver’s watch? We believe in what we can see: maximum transparency of the packaging design shows the absolute confidence we have in our product. That’s why we submit the Festina Profundo to quality control directly at the Point of Sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible test of endurance we can convince the customers of the watch’s outstanding quality.

A modern product for extreme sports fans in extremely modern packaging. It communicates the precise meaning and purpose of the diving watch and also looks very sporty and elegant. What a great iF gold award!
Jury Statement
Client / Manufacturer

Festina Uhren

Festina Uhren GmbH
Ainring, Germany

GO TO PROFILE
Design

Scholz & Friends

Scholz & Friends
Berlin, Germany

Wolf Schneider, Martin Pross, Matthias Spaetgens, Mathias Rebmann, Florian Schwalme, Ralf Schröder,Michael Hess, Jürgen Krugsperger, Ksenia Slavcheva, Sebastian Frese

GO TO PROFILE