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HIBIKI (Whisky) Brand / Whisky packaging

HIBIKI (Whisky) Brand
HIBIKI (Whisky) Brand

Discipline: Packaging

Discipline: Packaging

HIBIKI was first blended to commemorate the 90th celebration of Suntory’s founding in 1989. Based on the corporate philosophy of “In Harmony with People and Nature,” this whisky was brought about with the aim of creating the finest blended whisky to be produced by Japanese sensibilities and nature. The label, made of handmade Echizen paper, bears the letter HIBIKI in Japanese, written in calligraphy exquisitely enough to do justice to that traditional Japanese paper. The 24-sided bottle that distinguishes HIBIKI represents the 24 hours in a day, the 24 seasonal divides in a year and the time in which HIBIKI is matured.

Client / Manufacturer

Suntory Design Department

Suntory
Tokyo, Japan

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Design

Suntory Design Department

Suntory Design Department
Tokyo, Japan

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