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Die Geschichte von JENNY / Online campaign / video spot

Die Geschichte von JENNY

Discipline: Communication

Discipline: Communication

A successful, attention-grabbing online campaign from WDCS masterminded to prevent a relaxation of the commercial whaling ban. The idea is based on the poignant short story of “JENNY”, narrated by actor Mario Adorf. What initially sounds like the tale of a little girl turns out to be the real-life nightmare of a whale cow. Although brutal details are not omitted, these are deliberately not shown visually. Instead, viewer empathy is solicited via “mental cinema”.

Client / Manufacturer

WDCS Deutschland

WDCS Deutschland
München, Germany

Design

denkwerk

denkwerk GmbH
Köln, Germany

Patric Schaefer (Creative Director), Thereza Schumann (Design), Sebastian Suhre (Flash) Extern: Christoph Schimmelpfennig (Kamera), Georg Fischer (Cut), Matthias Guenther (Sound)

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