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BASE Tannenbaum der Wünsche / Charity campaign

BASE Tannenbaum der Wünsche
BASE Tannenbaum der Wünsche

Discipline: Communication

Discipline: Communication

BASE launched a special online appeal in time for the run-up to Christmas: together with its users, BASE is making the dreams of 1,000 deprived children come true in collaboration with "Arche e.V." (children’s charity and aid organization). The interactive “BASE Christmas Tree of Wishes”, which facilitates an explorative, interest-specific tour of children’s wishes and a simple donation process, forms the heart of the campaign. The connection to social media increases the appeal’s scope and makes donors disseminators within the network thanks to a multiplier effect.

Client / Manufacturer

E-Plus Mobilfunk

E-Plus Mobilfunk GmbH & Co. KG
Düsseldorf, Germany

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Design

denkwerk

denkwerk GmbH
Köln, Germany

Alina Schlaier (Creative Director), Thereza Schumann (Design)

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Design

Jumero GbR

Jumero GbR
Münster, Germany

(Flash)