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Das Gelbe vom Eiland / Interactive tourism portal

Das Gelbe vom Eiland
Das Gelbe vom Eiland

Discipline: Communication

Discipline: Communication

„Das Gelbe vom Eiland“ is the social network of the East Frisian Islands: fans and interested people meet in the online community “Island Friends” and exchange their tips. The highlight is the travel guide “Island Compass” where travelers offer their favorite places and upload pictures as well as videos. Needless to say, everything is linked with Flickr, Facebook, YouTube and Co. With this innovative mix of social community and interactive travel guide the East Frisian Islands explore a new world of marketing: they hand over the communication to their customers – an overall user generated advertising. That is the guidebook of the future.

Client / Manufacturer

Ostfriesische Inseln

Werbegemeinschaft der
Ostfriesische Inseln, Germany

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Design

move elevator

move elevator GmbH
Oberhausen, Germany

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