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iF SOCIAL IMPACT PRIZE
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Materialbibliothek / Mixed Media Installation

Materialbibliothek
Materialbibliothek
Materialbibliothek
Materialbibliothek
Materialbibliothek

Discipline: Interior Architecture

Materialbibliothek
Materialbibliothek

Discipline: Interior Architecture

Mixed-reality installations create a lively brand experience for those wishing to become acquainted with the products and décor of EGGER, leading supplier of wood-based materials. A virtual house waits to be toured, in which the user can peruse EGGER products within each room. An explorative and playful navigation system accompanies you through an architecture plan, while a second monitor presents product highlights, details and enlargements in 3D animation.

This entry sets itself apart with its explorative and playful navigation in particular. With the help of a mixed reality installation, the brand really comes alive for the user. A wonderful implementation.
Jury Statement
Client / Manufacturer

Fritz Egger

FRITZ EGGER GmbH & Co. OG
St. Johann, Tirol, Austria

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Design

PLAYFRAME

PLAYFRAME GmbH
Berlin, Germany

Patrick Boltz (Konzept), Romy Korndörfer (Art Direction, Projektmanagement), Nadine Thieme, Melanie Ickert, Sebastian Häusler (Design), Adriana Küchler (Projektmanagement)

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Design

KOMMERZ DI KIENZL KG

KOMMERZ DI KIENZL KG
Graz, Austria