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Brunner Mailand / Exhibition stand - Salone Internazionale del Mobile 2011

Brunner Mailand
Brunner Mailand
Brunner Mailand
Brunner Mailand
Brunner Mailand

Discipline: Interior Architecture

Brunner Mailand
Brunner Mailand

Discipline: Interior Architecture

“twin”, a brand new product highlight takes center stage on the Brunner exhibition stand. A whole world has been created, in which the furniture is not simply a display item, but a vibrant protagonist in a scene that resembles an art installation. When entering the stand, a single chair is elevated to eye level. This forms the starting point for a dynamic whirl of several dozen chairs suspended in a cloud above the visitors’ heads. The walls of the space are completely paneled with mirrored polystyrene shingles. The panoramic effect of the mirrors adds additional dramatic impact to the scene. Their honeycomb structure deconstructs reflections.

The product is the chair, the chair is the center: here furniture itself becomes the living actor. Through this highly dynamic presentation, the room almost becomes an art installation where the product takes center stage. A very nice and spirited presentation of the innovation. Highly successful.
Jury Statement
Client / Manufacturer

Brunner

Brunner GmbH
Rheinau, Germany

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Design

Ippolito Fleitz Group – Identity Architects

Ippolito Fleitz Group – Identity Architects
Stuttgart, Germany

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