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CHN character forming / Typography

CHN character forming
CHN character forming

Discipline: Communication

Discipline: Communication

The new interpretation of the six categories of Chinese characters. As Chinese, we attempted to analyze the differences between Chinese and western characters. The main differences lie in form, sound, and meaning. Major western words are composed of the phonetic systems for words; a letter itself is meaningless, only when letters are put together will they generate meanings. According to Xu Shen’s book “The Origin of Chinese Characters”, there are six categories: pictograms, ideograms, ideogrammic compounds, phono-semantic compounds, transformed cognates and rebus.

Client / Manufacturer

Rice Advertising

Rice Advertising Co., Ltd.
Taipei City, Taiwan

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Design

China University of Technology

China University of Technology
Taipei City, Taiwan

Shih-Lun Chen (CD), Yu-wie Liu (Designer)