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Task: the interdisciplinary agency Das Konzentrat was assigned to develop an integrated concept for Siemens-Electrogeräte GmbH for the world-renowned ISH.
Solution: a key visual using steamed-up glass with only silhouettes behind it to arouse curiosity. Formal and befitting the content, the slogan Discover a hidden world appears to have been written on the glass with a finger. This central idea will be used for adverts, invitations, brochure covers and trade fair exhibitions. In addition, a dynamic light installation will portray cold, warmth, nature and technology using organically shaped installation tubes behind gossamer.
Ruess Campaign X GmbH