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50 Jahre Mobilität / A visual presentation for an anniversary

50 Jahre Mobilität

Discipline: Communication

50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität
50 Jahre Mobilität

Discipline: Communication

To mark the anniversary of Autohaus Gehlert in Freiburg (one of the largest VW dealerships in Germany), identis designed a visual presentation. The message was the re-evaluation of a local company – turning it into an institution for mobility. The visual language presents the history of 50 years of mobility in a new, fresh and groundbreaking way. The past is brought into the present; change is represented through an esthetic that has nothing to do with creating a “retro look”. 50 years are interpreted as continuous modernity and vitality. In this way, identification and sympathy are created.

Client / Manufacturer

Volkswagen

Volkswagen Zentrum Freiburg
Freiburg, Germany

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Design

identis, design-gruppe joseph pölzelbauer

identis GmbH
Freiburg, Germany

Joseph Pölzelbauer, Jean Mierecke, Reinhard Groh

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