Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Corporate Design / Relaunch

Corporate Design

Discipline: Communication

Discipline: Communication

In touch with the citizens while supporting the state – the design of a federal ministry must transport special characteristics. It must appear up-to-date, emphasize the public-institutional character and show affiliation to the federal government. This means obtaining a maximum effect under strict general conditions (e. g. the CD guidelines for the federal government). The design relaunch focuses on the existing appearance: color coding of the thematic areas and banderole principle. The new color scheme is expanded through high-contrast color combinations; the banderole optimized in an eye-catching way with a 3D effect.

Client / Manufacturer

Bundesministerium für Gesundheit

Bundesministerium für Gesundheit
Berlin, Germany

GO TO PROFILE
Design

A&B One Digital

A&B One Kommunikationsagentur GmbH
Berlin, Germany

Miriam Kabaum, Petra Matouschek

GO TO PROFILE