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A poetic world of decay now inhabits the area where coal was once processed. Inspired by this esthetic, Stiftung Industriedenkmalpflege and artlab21 set up a pioneering project the Hochhaus Hansa One in One exhibition. Artists were invited to engage in a dialog with the monument, transforming it into a large sculpture an idea that sparked excitement in the vierviertel agency. The brand design, invitations and catalogs were developed. Using the logo as a projection surface for the exhibited art gives it another dimension. In this way a close link was forged between place and function.
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