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tallabé is an ergonomic inlay for hats. The integrated weights are used to improve peoples posture and promote awareness of their bodies. Despite the small 8 m² space available and height restriction of 1.5 m, tallabés booth at ispo was clearly visible from afar: models demonstrated walking with tallabé on their heads up a few narrow steps to a catwalk on which they needed to keep their balance. The people walking on the catwalk were also easy to see from a distance. Visitors had the chance to find out more about tallabé and try the product first hand.
KMS TEAM GmbH
Michael Keller (Managing Partner, Kreation), Armin Schlamp (Managing Director, Strategie), Philipp Mühlebach (Team Manager, Design), Susanne Platzer (Expert), Katharina Rasp (Designer), Daniel Bittmann (Sprache, Text), Nadine Vicentini (Client Manager), Philippe Erker (Project Manager), Alexander Walz (Produktion)