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Schneider Schreibgeräte / Corporate design

Schneider Schreibgeräte
Schneider Schreibgeräte

Discipline: Communication

Discipline: Communication

The corporate design of Schneider Schreibgeräte is derived from the world of writing: the new logo consists of lines of varying weights that form an “S” to symbolize handwriting. The combination of dark blue, a common ink color, and light blue is unique in the market. The tagline, “Schreib’s auf” (“Write it”), reflects the Schneider principle “Jeder Gedanke ist es wert, aufgeschrieben zu werden” (“Every thought is worth writing down.”). Catchy product names such as “Der Kugelsurfer” (“The page surfer”) or “Der Notizmeister” (“The note master”) create positive associations with important product features to set them apart from the competition.

Client / Manufacturer

Schneider Schreibgeräte

Schneider Schreibgeräte GmbH
Schramberg, Germany

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Design

KMS Team

KMS TEAM GmbH
München, Germany

Knut Maierhofer (Managing Partner, Design), Patrick Märki (Team Manager, Design), Bettina Otto (Senior Designer), Jessica Krier (Designer), Dr. Àxel Sanjosé (Sprache / Text), Sandra Ehm (Client Manager), Julia Sadlo (Project Manager), Alexander Walz (Produktion), Angela Keesman (Druckvorstufe)

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