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BMW Group Geschäftsbericht 2010 / Annual report

BMW Group Geschäftsbericht 2010
BMW Group Geschäftsbericht 2010

Discipline: Communication

Discipline: Communication

The key element of BMW Group’s new strategic positioning is the topic of sustainability. The report is the third part of a trilogy focusing on the “Number ONE” strategy as the key message of the report. The report is divided into four chapters according to “strategy pillars” with each chapter covering the respective topic and being designed individually. As the most important element, the individual is at the heart of the subject matter. Accordingly, a documentary and emotive style which closely relates to “real” people was chosen for the images. The chosen title illustrates the link between people and cars.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

hw.design

häfelinger + wagner design GmbH
München, Germany

Frank Wagner, Stefan Kaderka, Manuel Rigel, Christina Bee

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