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LAIB UND SEELE / Brand relaunch

LAIB UND SEELE
LAIB UND SEELE
LAIB UND SEELE
LAIB UND SEELE

Discipline: Communication

LAIB UND SEELE

Discipline: Communication

The corporate design for LAIB UND SEELE treads a fine line between tradecraft and lifestyle. While the values of the traditional baking trade are crystallized in the chunky, down-to-earth typography, the design uses intense colors to project a strong sense of contemporary lifestyle. Illustrative elements emphasize the artistic and creative facets of this skilled trade and round off the appetizing look. These design parameters are applied throughout the brand’s entire communications: interior design, media, uniforms, menus and packaging. Executed with great love to detail, the design effectively projects the brand’s values.

With this entry, the soul is literally kneaded into the baked goods. Laib und Seele not only manages to convincingly present a very stringent corporate identity and authentic appearance, but also the emotions that are reflected here. A work of art that was baked with a lot of love, clearly worthy of gold.
Jury Statement
Client / Manufacturer

Laib und Seele Bäckerei/Konditorei

Laib und Seele Bäckerei / Konditorei
Ahlen, Germany

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Design

cyclos

cyclos-design GmbH
Münster, Germany

Jutta Schnieders

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