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Software AG / Exhibition stand CeBIT 2011

Software AG

Discipline: Interior Architecture

Software AG
Software AG

Discipline: Interior Architecture

With the “Business Process Excellence” message architecture opens itself and organizes in terms of process optimization the visitor stream in six different “Spotlight Tours”. The highlight exhibit about sustainable power shows distribution on demand. The flight simulator demonstrates physically, that optimized processes are important to take of. The “Brand Stream” translates the company’s core competence process optimization into a spatial experience. At five hotspots, data streams are visualized by lightning-fast LED staging the abstract IT solutions in the context of information architecture and data streams.

Client / Manufacturer

Software AG

Software AG
Darmstadt, Germany

Design

SCHMIDHUBER

Schmidhuber + Partner
München, Germany

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