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edding Wall of Fame / Webspecial

edding Wall of Fame
edding Wall of Fame

Discipline: Communication

Discipline: Communication

An anniversary campaign, which is centered around something people have been using edding pens to draw ever since 1960: a line. It all started with a brand book aimed at edding fans and partners. The idea was then further developed by tens of thousands of users from around the globe on the edding Wall of Fame, the campaign microsite. Outdoor projections turned the wall into a stage and a live event.

An anniversary campaign takes advantage of a straightforward, simple line. With the Edding from the brand book to the Wall of Fame, the web special of the campaign, people around the world drew a line – a unique idea
Jury Statement
Client / Manufacturer

edding

edding International GmbH
Ahrensburg, Germany

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Design

kempertrautmann GmbH

kempertrautmann GmbH
Hamburg, Germany