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A new brand positioning for the TV channel 13th Street: anticipation. Thrilling, intelligent and voyeuristic are the tonal values. The image campaign communicated just this: be right in the middle of it and experience the ride on a wave of thrill. The spots were broadcasted, shown in cinemas and on several online platforms.
Universal Networks International
Jung von Matt Spree GmbH
Andreas Henke, Arndt Poguntke, Florian Kitzing, Catherine Baikousis, Julia Cramer, Joakim Revemann, Mathias Schöningh, Yvonne Stroemer, Thilo Both