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13th Street Reload 2011 Image Campaign / TV spots

13th Street Reload 2011 Image Campaign
13th Street Reload 2011 Image Campaign

Discipline: Communication

Discipline: Communication

A new brand positioning for the TV channel 13th Street: anticipation. Thrilling, intelligent and voyeuristic are the tonal values. The image campaign communicated just this: be right in the middle of it and experience the ride on a wave of thrill. The spots were broadcasted, shown in cinemas and on several online platforms.

Client / Manufacturer

Universal Networks International

Universal Networks International
München, Germany

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Design

Jung von Matt

Jung von Matt Spree GmbH
Berlin, Germany

Andreas Henke, Arndt Poguntke, Florian Kitzing, Catherine Baikousis, Julia Cramer, Joakim Revemann, Mathias Schöningh, Yvonne Stroemer, Thilo Both

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