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The Rock n Roll packaging was designed for an innovative iPhone / iPod speaker dock. It shows how the product works in a playful way without having to take it out of the pack. The packaging is hands-on: you do not have to read it (or unpack it) to experience the product. It communicates the unique rock n rolling feature, the portability of the iPod dock, and the enjoyment of music in a really simple way. The packaging communicates in a novel way that the speaker dock rolls right and left so that it can be used in portrait and landscape view. The packaging helps to emphasize portability and sound performance emotionally rather than technically.
Royal Philips Electronics
Stefano Marzano (CEO & Chief Creative Director) Philips Design Team