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Dräger 2008 / Annual report

Dräger 2008

Discipline: Communication

Dräger 2008

Discipline: Communication

The general idea of the Dräger annual report is to allegorize “Technology for Life“, because Dräger products open up spaces to breathe and survive in many areas of life. The creation of value is explained by showing examples of selected Dräger products. The depicted devices stand reduced and silhouetted, in a light and accurate manner on double pages. The white space around them is activated through the deliberate use of shadows. This is a visual analogy for the way those products open up spaces and interact with their environment. Headlines lead to the products’ most important assets and stress their technical uniqueness.

Client / Manufacturer

Dräger

Drägerwerk AG & Co. KGaA
Lübeck, Germany

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Design

Heisters & Partner, Corporate & Brand Communication

Heisters & Partner
Mainz, Germany

Valentin Heisters, Amöne Schmidt, Paul Etzel, Silke Muszynski, Anna Klega

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