Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BMW Group 2009, Emotionen verbinden / Annual report

BMW Group 2009, Emotionen verbinden
BMW Group 2009, Emotionen verbinden

Discipline: Communication

Discipline: Communication

Right in the center of the strategic direction of the BMW Group is the key theme of sustainability. To operate sustainability means to be in dialogue with the community and their needs. In this context, the company defines itself as a premium provider of products and services around the theme of individual mobility. Under the slogan “connect emotions”, the report highlights the theme of innovation technology from the perspective of the people and the community. The imagery takes up the new direction of being “closer to the people”. As a consequence, the report was produced under the strict “Blauer Engel” requirements.

Client / Manufacturer

BMW Group

Bayerische Motoren Werke AG
München, Germany

GO TO PROFILE
Design

hw.design

häfelinger + wagner design GmbH
München, Germany

Frank Wagner, Stefan Kaderka, Manuel Rigel

GO TO PROFILE