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Happy Energy PR Film / Animation

Happy Energy PR Film
Happy Energy PR Film

Discipline: Communication

Discipline: Communication

Korea’s largest Internet portal, Naver, launched an online donation campaign titled “Happy Energy” in 2009. It allows people to make donations easily with the click of a mouse and feel the joy of sharing with others. In order to effectively introduce the campaign, a PR film was produced. “Making a difference with a click, Happy Energy” is the main slogan stressed in the PR film. It starts with footage of the “Happy Energy” main page. With a click, a story unfolds and viewers grasp a clear understanding of the campaign’s concept and meaning. A single leaf is shown at the beginning of the film, expanding and spreading as the story progresses.

Client / Manufacturer

NAVER

NHN
Seongnam, South Korea

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Design

NAVER

NHN
Seongnam, South Korea

Jo Hang Soo (Creative Direction) Kim Seung Eon (Art Direction) Jung Bin Young (Film Direction) Park Eun Sook (Illustration) Lee Seong Man, Shin Chang Hoon (Animation)

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