Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Nike Vintage Vision / Teaser campaign

Nike Vintage Vision
Nike Vintage Vision

Discipline: Communication

Discipline: Communication

For the launch of the new Nike Vintage Vision eyewear collection an image campaign was developed. Following the motto “quoting not copying”, the result is a retro photo series which contemporarily interprets the 70’s lifestyle. As an invitation for the trade fair “MIDO”, 7’’ vinyl records were sent out in a proper styled packaging. The records hold the campaign’s specially produced songs, which transport the 70s lifestyle to the present. The enclosed booklet introduces the campaign’s visual world. To not reveal too much, all portraits were taken against the sun with a strong overexposure. Hence, the frames can only be guessed.

Client / Manufacturer

Marchon Europe BV

Marchon Europe BV
Amsterdam, Netherlands

Design

Die Krieger des Lichts

Die Krieger des Lichts GmbH
Nürnberg, Germany

GO TO PROFILE