Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

SLS AMG / Sports car online campaign

Discipline: Communication

Discipline: Communication

The market launch of the SLS AMG was the birth of an exceptional sports car. Its 571 PS speak for themselves. But how can such a performance be brought to life online? An interactive approach with 3D video sequence and powerful engine sound was not enough for us – we also wanted to distinguish the SLS AMG from his competitors and to introduce him as the new “top dog”. Thus, only very little of the dream car is seen in the actual banner, and that is why the SLS AMG feeling becomes overly apparent!

Client / Manufacturer

Daimler AG

Daimler AG
Berlin, Germany

GO TO PROFILE
Design

Publicis Pixelpark

Elephant Seven / Pixelpark
Hamburg, Germany

Kai Becker (Creative Director) Oliver Baus (Art Director) Lana Bragina (Junior AD) Matthias Weiß (Screendesigner) Oleg Friesen (Motiondesigner)

GO TO PROFILE