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Perfect Moments / Annual report 2009

Perfect Moments
Perfect Moments

Discipline: Communication

Discipline: Communication

The idea is to “materialize” Kuoni’s brand values: three individual brochures sorted according to the brand value are enclosed by the core value “Perfect Moments” in the form of a box. The reports are formatted to meet the demands of its respective group of readers – from emotional (brand report) to rational (financial report). The case is reminiscent of a plain box file which could contain travel mementoes or photos. The material is warm and sensual, so it can age in dignity. The open box presents the contents playfully, e.g. as a “chain of experiences” of images and text – displaying, as it were, the essence of the business report.

Client / Manufacturer

Kuoni

Kuoni Reisen Holding AG
Zürich, Switzerland

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Design

Büroecco

Büroecco
Augsburg, Germany

Stephan Beißer, Roman Schellmoser, Jochen Helfert, Selina Bauer, Anna Döppl