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Avantgarde Acoustic / Corporate design

Avantgarde Acoustic
Avantgarde Acoustic

Discipline: Communication

Discipline: Communication

Avantgarde Acoustic is the world’s most significant manufacturer of horn loudspeakers. The goal of the design assignment given by the client was to develop a new long-term creative guideline that conveys the brands unique difference in an unerring way. The resulting guideline “Purity meets Performance” represents just that. It doesn’t describe the effect of the speaker itself, but rather the history of origin of Avantgarde Acoustic. The brand experience is illustrated in a textual and graphical way through intersection, formed by the brands unique purity and performance. An emotional fusing with a highly rational core.

Client / Manufacturer

Avantgarde Acoustic

Avantgarde Acoustic
Lautertal, Germany

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Design

fg branddesign

fg branddesign
Stuttgart, Germany

Frank Rösner, Georgios Simoudis

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