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Innisfree moisture effect for men / Cosmetic product design

Innisfree moisture effect for men
Innisfree moisture effect for men

Discipline: Packaging

Discipline: Packaging

- Enhance the image of an effect of Natural cosmetic brand for men.
- Eco-Friendly package.
- Recyclable.

When consumers look at the reflection that comes from the leaf graphic on the package, they desire the superiority from the nature. Esthetic design brings simplicity, delight and the energy of youthfulness. Packages are using Low-Carbon polyproylene (PP) that made Carbon Generation just 1/4 volume of other glass bottles. Bottles are made from recycled PP materials that account for 75% of the total materials and it sinks costs by 15%. Labels are printed with Soy-ink, no post print processing, no vinyl laminating.

Client / Manufacturer

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

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Design

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

Seung Hwan Hwang, Song-hee Lee (Innisfree Design team) Sin-ju Jang (Engineering Design team)

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Design

Duffy & Partners

Duffy & Partners
Minneapolis, MN, United States