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Straumanns annual report considers how familiar scenarios might have changed completely if the dental circumstances had been different. It is entitled A different story and recounts well-known fairy-tales: What if Hansel and Gretel had lost their teeth before their fateful encounter with the witch?, What if the wicked wolf had been toothless?
What, if... is a question fundamental to good business practice and is one that the manufacturer of dental implants asks and addresses relentlessly, which is why the companys story is indeed different.
Erlenbach ZH, Switzerland
Helm Pfohl (AD), Denise Dill (D), Conny Stehli (D), Philipp Rohner (Foto), Christian Hänggi (Text), Karin Naegeli (PM)