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Samsung IFA 2009 Berlin / Exhibition stand

Samsung IFA 2009 Berlin
Samsung IFA 2009 Berlin

Discipline: Interior Architecture

Discipline: Interior Architecture

A new generation of TV sets – the LED TV – is the theme of the Samsung trade-fair appearance at IFA 2009. It starts with a gigantic staging at the entrance portal. The visitor enters a space formed by a semi-circle of eight “leaves” rising high into the hall, each set with LED TVs and a geometry of reflecting surfaces, flaunting light shows and audio-visual displays. The walk-in kaleidoscope transforms into an impressive, multimedia “cathedral”, a landmark to be seen from far and wide, a breathtaking beacon bearing the Samsung brand.

Client / Manufacturer

Cheil Germany

Cheil Germany
Schwalbach am Taunus, Germany

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Design

SCHMIDHUBER

Schmidhuber + Partner
München, Germany

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