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Leibniz Originals / Shortbread biscuit

Leibniz Originals

Discipline: Communication

Leibniz wanted to thank individuals who have contributed to the company with a special treat. The idea: an original gives thanks to originals.

Using laser technology, Leibniz laser-cut portraits of associates, supporters and employees of the Leibniz brand into a Leibniz biscuit and gave each of them their own “icon” as a birthday present.

Besides imprinting the dates of birth, the recipients’ photos were all individually illustrated and decorated with ornamental flourishes. All true to the brand’s motto: “Leibniz – The Original for an Original.”

Discipline: Communication

Client / Manufacturer

Bahlsen GmbH & Co. KG

Bahlsen GmbH & Co. KG
Hannover, Germany

Design

Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

Stefan Kolle (Executive CD), Sven Klohk, Lorenz Ritter (CD), Tobias Fritschen (AD), Fabian Bill (Text), Paperlux (Produktion)

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